Friday, June 4, 2010

Jewelry Television Launches

Via PR Newswire

Jewelry Television® (JTV), announced the launch of, where consumers can build their own classic, diamond jewelry in three easy steps. Step 1: Choose Your Diamond. Step 2: Choose Your Setting. Step 3: View Your Diamond Jewelry. Interactive tools allow shoppers to design diamond jewelry based on criteria like carat weight, clarity, color, cut, shape, metal type, and price range, while viewing design images before purchasing.

"We launched because more and more consumers are purchasing diamond jewelry online for a larger selection and better pricing," said Craig Shields, Vice President of E-Commerce for and "The site offers more than 60,000 certified diamonds that have been independently certified by accredited institutions, and hundreds of styles to choose from. There isn't a retail store in the country that can touch our vast selection," noted Shields. features engagement rings, men's diamond rings, wedding rings, anniversary rings, mother's rings and eternity bands, as well as diamond earrings, pendants, and bracelets. The site also offers educational tools to guide people through the diamond jewelry selection process no matter what the budget. Resources like "Understanding the 4 C's," and "Diamond Facts," were developed to make the process of purchasing diamond jewelry easy, convenient, and accessible to everyone.

"We wanted to create a space where consumers could educate themselves about purchasing diamond jewelry," said Shields. "Buying diamond jewelry can be intimidating, but consumers empowered with knowledge are able to make an informed decision."

"People usually purchase diamond jewelry for special, heartfelt occasions," said Shields. "We're happy to be able to provide a private shopping environment with unparalleled service," he said. also offers personalized engraving and a 100% satisfaction guarantee.

About is dedicated solely to the sale of fine diamond jewelry. Customers can design their own rings, pendants, bracelets and earrings in a private, secure online environment. is owned by Jewelry Television® (JTV), a national home shopping network focusing exclusively on the sale of fine jewelry and gemstones. The network is broadcast to 68 million households across the U.S., and is the 15th largest retailer of fine jewelry in the country, according to National Jeweler. will be managed as an independent web property. Jewelry Television (JTV), is a privately-held company headquartered in Knoxville, Tennessee.

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