Wednesday, June 16, 2010

Co-Founder of Paul Mitchell Lauches Pet Products on QVC

Via PR Newswire

John Paul DeJoria, internationally renowned entrepreneur, CEO and co-founder of Paul Mitchell, is proud to announce that his pet care line John Paul Pet is scheduled to debut on QVC® June 24 at 2PM (ET). John Capra, co-founder of John Paul Pet, is scheduled to launch the line during QVC's Pet Shop broadcast.

DeJoria revolutionized the salon industry by banning animal testing for Paul Mitchell salon products. A pet owner himself and an avid animal advocate, DeJoria was often surprised by other pet owners approaching him to share that they used human shampoo products on their pets. He knew that pets require more moisture and conditioning agents than humans so designing the first system of pet care products to address the most common grooming and hygiene needs came as an easy evolution.

DeJoria believes that "pets deserve the royal treatment." John Paul Pet shampoos, conditioners and wipes are specially formulated with an exclusive botanical extract blend to clean and silken pets' skin and coat.

The John Paul Pet line will include:

•The John Paul Pet Total and Complete Hygiene System Three-Pack - Features all three of John Paul Pet's innovative pet wipes: full body and paw wipes, ear and eye wipes and tooth and gum wipes.

•The John Paul Pet Total and Complete Hygiene System - Features the John Paul Pet Waterless Foam Shampoo, which is a thick, rich, luxurious foam created to penetrate, clean and deodorizes pet coats without the use of water.

"All of us at John Paul Pet are thrilled and very proud to bring John Paul Pet products to QVC," DeJoria said. "QVC is dedicated to providing its customers with the most innovative and contemporary products. Its programming is distributed to more than 166 million homes worldwide and is the ideal medium for John Paul Pet to reach consumers familiar with the Paul Mitchell name brand and those looking for innovations in pet care."

DeJoria is also an avid supporter of Last Chance for Animals in addition to the World Wildlife Federation and the Sea Shepherd Conservation Society. John Paul Pet is involved in local programs and events, including the Humane Society of America shelters, The Bark and Whine Ball, PAWs and various ASPCA events and activities. Additionally, DeJoria provides financial support to the California Wildlife Association, which provides refuge for injured wildlife and to various local animal shelters.

Through his motto "Success Unshared is Failure," DeJoria shows the world what it means to make a difference.

Jeff Topper worked with John Capra, co-founder of John Paul Pet, and Lynn Olds, co-owner of Show Time Pet, to bring John Paul Pet to QVC.

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