Monday, May 10, 2010

ShopNBC Steps into Summer Style with “Fashion Week”

Via ShopNBC


May 10-14, the event will feature Geox Footwear, One World Fashions and Fever Apparel

MINNEAPOLIS, MN –– 5/09/2010 – ShopNBC (http://www.shopnbc.com), the premium lifestyle brand in multimedia retailing, today announced its “Fashion Week”. The event, which will launch at 12am ET on Monday, May 10 and conclude on May 14th, will feature the most fashion premieres, new footwear and apparel products ever shown within one week on the network.

Fashion Week is the destination for women of all sizes to heat up their wardrobe in time for summer fun. Kicking off on Monday, May 10 at 12am during the show “Fashion Week”, viewers will discover travel-ready designs, styles that go from work to weekend, fashionable all-day comfort shoes, and tips on how to wear the latest trends. The 5-day event will feature the premiere of Geox Footwear—the breathable shoe from Italy, One World Fashion—designed in Los Angeles for a laid back and cool vibe, Fever Apparel—knits and casual looks for stylish multi-tasking women, and the Christine Alt Fashion Collection—designed by the former plus size fashion model to offer great style for all sizes and body types. The event will also feature the debut of Olivia & Grace Fashions, and fresh styles from the Pamela McCoy Collection, Encanto shoes and more.

The event will also feature a daily “Fashion Feature,” which will appear at 9am ET during the 2-hour block of the ShopNBC show, “Sunrise Style”. The Fashion Feature will be head-to-toe must-have looks, along with style tips to help viewers easily update their wardrobe. In addition to the Sunrise Style shows, there will be daily fashion programming at 3am, 9am, 1pm, 4pm and 8pm ET.

Must Have Shoes, Dresses and More
Geox "Donna Roxy Pelle" Stud Detail Alternating Straps Leather Wedge Sandal - a fashionable wedge sandal offering all-day comfort and a breathable sole (S51437).
One World "Cleopatra" Embellished Neck Maxi Dress – this easy wear design offers a forgiving fit and a studded neckline (A18611).
Christine Alt Collection Pull-on Jersey Slim Skirt – Perfect for a day at the office or out to dinner on your next trip abroad, this skirt is the perfect wardrobe staple (A18831).

“Our customers have continued to ask us for newness,” said Cindy Chen-Derkacz, ShopNBC’s Vice President of Fashion. “For this May Fashion Week, our buying team sought out great brands and the newest styles. We look forward to presenting our finds during this week jam-packed with great looks that go from work to weekend.”

Throughout the event select items will be offered at special Fashion Week prices, along with ValuePay—an interest free payment option that allows you to pay for your purchase over equal installments—offers on select styles. In addition, ShopFASHION at ShopNBC Facebook page will provide behind-the-scenes updates and stylish giveaways throughout the event.

For more information on all products offered during Fashion Week, please visit www.ShopNBC.com, keywords “Fashion Week.”

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 76 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).


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