Tuesday, May 11, 2010

The Genius of QVC

Via The Atlantic

YOU MAY NOT know it yet, but you want to buy something from QVC.

You disagree. You are not one of those people, trying to plug your gaping inner emptiness with cut-rate consumer goods. You are a discriminating shopper, a person of real substance, a unique snowflake. It doesn’t matter. QVC has something you want. And—odds are—has it at a price you can’t resist.

While researching this article—that is, watching QVC in earnest—I made the mistake of suggesting to my television-hating mother that she should tune in to a presentation of some Reed & Barton flatware, which she’d wanted to buy for a cousin’s wedding gift.

“You want me to buy something from the television?” Her tone suggested icy Thanksgiving dinners and rewritten wills.

And to be fair, 30 minutes later, she had not bought any flatware. Somehow, though, our family came to own three jumbo sets of Lock and Lock storage containers, in Kiwi, Fuchsia, and Coral—one for each of us, and one for my sister. Now that we each had a color-coded personal set, my mother explained, the McArdle women would never again tussle over the Tupperware.

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