Monday, May 10, 2010

Eco-Friendly 4Everclean to Debut on QVC


I got an email this morning from John Jacobson, who said the new air date for green cleaner 4Everclean will be at 11 p.m. Saturday, May 22.

I wrote last month about the product line from Machesney Park-based company My4Evergreen. Originally, the segment was supposed to run on Earth Day, but the pitchman had a death in the family.

Jacobson said the new time is regarded as a “very good time slot for QVC.”

I’ve asked why and will update.

UPDATE: He said QVC considers weekends and times between 6 p.m. to midnight to be primetime.

He added that the segment will air again if sales go well, which the company should know the day after.

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